001 — ROHAN MICHAEL HOOLE — BANGKOK / BERLIN — 2026
REEL

ROHAN MICHAEL HOOLE.

AI-directed films for fashion
and luxury. Berlin · Bangkok.

CASTEL / ROHAN MICHAEL HOOLE

Selected
works
— 2026.

002 — REEL
Five films. Directed, art-directed, and produced end-to-end with multi-model AI workflows.
003 — BIO

Fashion.
AI direction.
Full stack.

Rohan is a fashion creative working between Asia and Europe. NYU Film. Two feature films. Scores of advertising and fashion films. A decade running HUNDHUND, one of Berlin's most influential independent labels — full stack across design, art direction, and production.

Now based in Bangkok, he builds AI-directed campaigns through advanced multi-model workflows that move fluently between video and stills, music generation, and radical ideation — where creativity and control stay in the same hand.

Fast. Uncomplicated. Aggressive on both budget and profitability.

Based
Bangkok / Berlin

Studio
Castel

Year
Est. 2024
004 — SERVICES
One room. Concept to delivery. No middle-layer producers, no drift.
  1. A

    AI Direction

    Campaign films and brand stories. End-to-end, in weeks not quarters.

  2. B

    Fashion Films

    Look books, editorial, season campaigns. Native to social, built for the feed.

  3. C

    Campaign Development

    Concept, script, style frames, music, post. One hand on the wheel.

005 — CONTACT
Briefs, commissions, and coffee — one address below.
Instagram @c_astelnuovo_
Studio Castel
Bangkok — Berlin
Timezone UTC+7
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